... venue magazine
bristol &
bath’s best what’s on guide
five
reasons why venue magazine will work for you...
1 Bristol is one of the most
vibrant and exciting cities in the UK. Bath is one of the most affluent.
Home to such national stars as Massive Attack, Portishead and Peter
Gabriel, both cities are awash with brilliant restaurants, bars, clubs
and galleries. They are also served by the best regional what’s
on guide in the country Ð the long-established, widely respected
and hugely influential Venue magazine.
2 Venue is the premier
arts, entertainment and leisure guide for Bristol and Bath and an essential
part of the cultural mix that makes the area so popular. Often referred
to as the Time Out of the West Country, Venue reaches a significant
audience of young, intelligent, hip, active, urban adults who use the
magazine each week to plan their leisure time.
3 Venue readers often start
buying the magazine when they come to the area as students. Around 40%
of Bristol graduates stay in the area, often taking up positions in
local companies on graduate training programmes, leading to fast-track,
well-paid careers. These Venue readers have a high disposable income
and the leisure time to enjoy it. They become loyal to Venue and trust
the magazine to point them at the best that the local scene has to offer.
4 Advertising in Venue works
on its own or as part of a wider media mix. Many of our advertisers
are regulars and some have been loyal to Venue for the past 20 years.
5 Venue has very low duplication
with other media - Venue readers are low consumers of commercial TV
and radio and few readers buy the local evening papers. This means that
your advertising will attract a new and otherwise hard-to-reach audience,
and will add coverage to your schedule.
Our in-house research has shown the following trends:
| Sex: |
Female 49%, Male 51% |
| Age: |
15-19 - 5% |
| |
20-24 - 19% |
| |
25-34 - 37% |
| |
Over 35 - 37% |
| |
20-44 - 77% |
| Income: |
The average income of a Venue reader and their spouse/partner is £42.3k per year. |
| Work: |
Full time employed - 80% |
| |
Students - 14% |
| |
Full time employed - 80% |
| |
52% are employed in ‘professional’ occupations
- education, medicine, law, architecture, IT,
etc. Many readers are in the entertainment or restaurant business or are running their
own businesses. |
| Other Media: |
13% - read the Evening Post |
| |
6% - read the Bath Chronicle |
| |
13% - listen to GWR |
| |
7% - listen to Vibe 101. (read or listened 'yesterday') |
| Print run: |
On average 12,000 per week. |
| Readership: |
Average issue readership is 2.7 people per copy, equating to an average weekly readership of 32,400 |
Magazine Rates
Full Colour
DPS £2550
Full page £1100
Half page £575
Quarter page £345
Quarter page vert strip solus £379.50
Eighth page £185
Cover rates
Inside front £1250
Inside back £1250
Back page £1450
IFC & P3 DPS £2650
Discounts
51 ISSUES (weekly insertion) 45%
26 ISSUES (fortnightly insertion) 25%
12 ISSUES (monthly insertion) 15%
7 ISSUES 10%
4 ISSUES 5%
CHARITIES 5%
(with registered charity number).
Inserts: £45 per thousand
Extras: Guaranteed position + 10%
Guaranteed position, ie; solus on a page or facing specific editorial, 10% extra.
For the same rate we can design your ad and scan any pictures supplied. Once an ad is set only ONE AMENDMENT can be made. THERE WILL BE A CHARGE OF £10 FOR SUBSEQUENT AMENDMENTS. All rates exclude VAT. Please note: pre-payment is required for all new advertisers. Series discounts apply only on a receipt of signed contract. Patterns of insertion can be built to suit any specific campaign requirements. Failure to complete a series will result in a surcharge being imposed on the ads published
Inserts Loose and bound-in inserts are available from £45.00 per ‘000. Maximum 3 inserts per issue.
A sample insert may be required.
Cancellation date Only written cancellations are accepted with notice of 10 days prior to publication and 15 days for covers.
Artwork Our prices assume that camera ready copy will be supplied. Supplied artwork is required as either a high resolution PDF, jpeg or Tiff file. 300dpi for colour, 200dpi for mono. This includes images supplied for ads set by us. A hard copy proof is also required. We do not use the following applications and cannot open these types of document: Word, Excel, Powerpoint, Pagemaker and CorelDraw. Responsibility cannot be accepted for copy taken by phone (see copy dates). If you require help with setting your ad please ask for details.
